The Client:

Our client is one of the largest real estate players who have revolutionized the affordable housing sector since 2010.

The Challenge:

The client wanted to a contact centre partner to manage their entire campaign support and help desk and ensure it reaches a larger target audience. Reaching such a wider customer base required a proactive sales team yet solid backend to support and respond to the customers. Handling queries ranging from product enquiries to guiding the customers with directions during site visit was a painful yet important requirement which very few contact centres could take up.


Calling 24o7 were one of the first contact centres to take up this challenge for real estate sector and offer complete handholding for our clients as well as their customers. We managed their entire campaign management at various corporate locations. This included:

  1. Inbound and outbound support for enquiries generated through events/stalls
  2. Call flow management
  3. Lead generation
  4. Pushing customers to site
  5. Co-ordination with site to check the show-up of customers at the site
  6. Guiding customers for directions to the site location
  7. Pre-Sales activity
  8. Data Analytics
  9. Reporting
  10. Follow-ups

We used all major mediums including mail, push messaging, phone-calls to tap the market and build a strong customer relationship. The entire campaign was a grand success and we have been delivering consistent results to this client since 2011.

Impacts Delivered

  • Generated a massive traffic which was supported by a robust, structured backend support
  • Accurate demand forecasting & planning
  • Enhanced service quality